Techno-Advocate Partnership

Supporting leading reproductive, maternal, newborn, and child health organisations to develop strategic advocacy communications.
Bill & Melinda Gates Foundation
Global
2014

Scope supported the advocacy and digital communications efforts of four global professional organisations in reproductive, maternal, newborn, and child health (RMNCH): International Confederation of Midwives (ICM), International Council of Nurses (ICN), International Federation of Gynaecology and Obstetrics (FIGO), and International Paediatrics Association (IPA). While these associations’ agendas overlapped on many fronts, and all play a critical role in saving lives, their advocacy efforts lacked coordination and did not fully leverage digital channels.

 “Together We Can Be the Change” film produced for the campaign and premiered at the 2015 FIGO Congress in Vancouver.

The Techno-Advocate Partnership focused on identifying strategies to strengthen the global RMNCH policy agenda as well as on providing technical assistance in advocacy communications and creative marketing. We helped partner organizations utilize digital channels to generate awareness, engage stakeholders, develop new partnerships, and influence decision-makers across the globe.

Results

  • Developed customized, event-focused advocacy toolkits, campaign concepts, and communication strategies.
  • Conducted social media training and workshops.
  • Updated organisations’ visual and brand identities.
  • Supported organisations to adopt more effective advocacy approaches.
  • Strengthened inter-organisational collaboration and facilitated formation of new strategic alliances and partnerships.
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