Take & Tell

Turning pharmacovigilance into a buzzword.
Uppsala Monitoring Centre

Take & Tell, launched in spring 2015, ws a campaign to generate visibility and understanding of pharmacovigilance worldwide. Pharmacovigilance means monitoring and reporting the effects of medicines, especially of adverse reactions and it is in an important, yet less known topic in global health.

The project objectives were the following:

  • To promote pharmacovigilance as part of a more holistic approach to health and wellbeing and create awareness about drug/medicine safety
  • Make the dialogue between a doctor and a patient easier
  • Support patients and health professionals in taking a more active role in reporting adverse drug reactions


The Take & Tell communications campaign aimed to make pharmacovigilance – monitoring, assessing and understanding adverse effects, or other drug-related problems – into an easily understood, household name.

The campaign seeked to change the way people view the process of taking medicines and to facilitate dialogue between the health care provider and patient. The Take & Tell toolkit Scope developed as a part of the campaign, provides concrete tools for to discuss, monitor and report adverse drug reactions, enabling people to be more involved in managing their own health.

Campaign components

  • An online campaign platform
  • A mobile app for self-monitoring
  • Supportive educational material for global and national level needs

As an additional outcome of the campaign, we composed a Take and Tell theme song with the renowned Finnish soul singer / songwriter Tuomo Prättälä. The song has quickly spread across the pharmacovigilance community, where it has been played at professional events. The song has also been heard on radio from Sweden to Ghana and has been translated into Chinese as well as turned into a reggae style version aimed for the Latin American and Caribbean markets.

The website had approximately 1200 sessions per month and the app was downloaded more than 4000 times. People have reported it to be a useful tool when tracking and reporting side effects. The campaign song has had  nearly 14 000 views on YouTube.

The campaign assets were translated into many different languages, including Arabic and Chinese.


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