As a company dedicated to the health and wellbeing of underserved people globally, we are deeply concerned about the effects of COVID-19 on the communities we serve. While COVID-19 spreads rapidly, we continue providing our partners with critical services as well as responding to the growing crisis. We are supporting partners in pivoting to enable programme continuity, while also developing new ways of supporting preparedness and response efforts across the globe.

Scope is actively contributing to the Inter-agency Working Group of Reproductive Health in Crises. We are researching and advocating for improved COVID-19 services for vulnerable populations, as well as designing rapid, remote means to co-create emergency responses, facility improvements, and community mobilisation efforts.

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PUSH for Change

In a 2010 collaboration with UNFPA, M4ID designed a social media driven maternal health advocacy campaign called ‘Push for change’. This included the development of the campaign concept and strategy, social media management and the design and production of the Preggers application and video.

Preggers was designed an edutainment application to raise awareness about maternal health in low resource settings through engaging storytelling and gamified elements.

In the Facebook application where users were able to impregnate friends virtually while sharing information about realities of childbirth in developing countries. By sharing the app, users elevated their own status all the way from a traditional birth attendant to a trained midwife and an OBGYN, while being introduced to the role these professionals play in improving maternal health in the field.


190 000 supporters, 10 000 appeal names, extensive media coverage. Strong political support and € 5.5 million funding for UNFPA.

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