Group Antenatal Care Modelling

Designing a contextually adapted group antenatal care model.
Management Sciences for Health
Kenya, Uganda, Guatemala
2016 - 2019

Together with Management Sciences for Health (MSH), we have co-designed contextually adapted group antenatal care model and curriculum (ANC) for communities in Uganda, Kenya and Guatemala.

Conventionally, antenatal care (ANC) has been provided on a one-on-one basis. However, in recent years group antenatal care models have emerged as a promising approach to deliver care during pregnancy. In 2016, Scope collaborated with Management Sciences for Health (MSH) to design a group ANC care model and curriculum adapted for communities in Uganda and Kenya. Scope collaborated with MSH again in 2019, to design, implement and scale a group ANC model to improve the quality of services in Guatemala.

Human-centered design approach

Scope was geared to do this using a human-centered design approach to identify specific user needs and preferences for both ANC clients and care providers. Using co-design methods, Scope refined and iterated on initial concepts and prototypes for the new group antenatal care model. We supported MSH to adapt the service design model to the local context, including customisation of all relevant ANC materials such as pictures cards and job aids.

To kick-start the projects, a small team from Scope conducted initial exploratory research in the communities. An immersion ensures access to first-hand local knowledge to later allow for greater contextualisation of outputs. This was followed by low-fidelity prototyping and eventually, testing in the same communities.

Read more in the following reports:

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