Nearly 4,000 women die from cervical cancer in Kenya every year. Cervical cancer is the second most frequent cancer among women in Kenya and the most frequent cancer among women between 15 and 44 years of age. Unfortunately, awareness of cervical cancer among Kenyans is low and many Kenyan women lack access to screening and treatment, resulting in cervical cancer cases reaching an advanced stage before, or if they are detected. This leads to disproportionately higher death rates from the disease compared to countries with greater access to cancer screening and care for women.
Additionally, a lack of awareness about the importance of the HPV vaccine for women’s health, as well as misinformation about the vaccine’s side effects have resulted in low turn-out for HPV immunisation. Further compounding these issues, the closure of schools during the COVID-19 pandemic and the pandemic’s effect on health services across the country have already led to many girls missing their first phase of HPV vaccinations, which the government had intended to distribute at educational facilities.
Scope Impact is working with TogetHER for Health to design, launch, and test a strategic creative communications campaign and influence model for cervical cancer awareness that can be scaled within Kenya and across East Africa. The campaign centers on enrolling and encouraging Kenyan women to become community influencers and advocates for improved cervical cancer immunisation, screening, and treatment.
The project team is beginning with a discovery phase, bringing together community organisers and opinion shapers and will use human-centered design approaches to map the interactions of key health systems decision-makers and identify levers of change. Using these insights, Scope will work with partners, including Kenyan creatives and artists, to co-design and launch a creative campaign to raise community awareness and mobilise influencers to advocate for issues related to cervical cancer prevention and care.
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