COVID-19:
RESPONDING TO THE PANDEMIC

As a company dedicated to the health and wellbeing of underserved people globally, we are deeply concerned about the effects of COVID-19 on the communities we serve. While COVID-19 spreads rapidly, we continue providing our partners with critical services as well as responding to the growing crisis. We are supporting partners in pivoting to enable programme continuity, while also developing new ways of supporting preparedness and response efforts across the globe.

Scope is actively contributing to the Inter-agency Working Group of Reproductive Health in Crises. We are researching and advocating for improved COVID-19 services for vulnerable populations, as well as designing rapid, remote means to co-create emergency responses, facility improvements, and community mobilisation efforts.

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Leveraging rituals to strengthen quality of care in India

Our new project, in collaboration with the University of Austin, Texas, seeks to understand the rituals and motivations surrounding service delivery of front line workers (FLWs) in India.
January 30, 2018

The communities of Bihar, Eastern India, suffer from high levels of infant mortality and poor maternal-child health outcomes. The quality of care provided by front line health workers (FLWs) contributes to the health-promoting behaviors that ameliorate these risks.  Specific rituals surrounding health-service delivery by FLWs are not well understood, making it difficult to improve quality of care.

M4ID has partnered with the University of Austin Texas, and Bihar based partners, to research and better understand the psychological and cultural rituals that contribute to a behaviour.  This project takes a unique approach by combining scientific research methods with human-centered design strategies, leading to research that will inform the design of more effective service delivery and behavioral outcomes.

We are centering on rituals in this project in order to:

  • Understand the role of individual motivation in how FLWs perceive high quality care
  • Identify the cultural FLW rituals that can be harnessed to encourage high quality health service delivery, as well as those that pose a barrier to health-promoting behavior among FLWs
  • Determine the environment that can reinforce ritualistic behavior in order to achieve long-lasting, sustainable behavior change and high quality health service behaviors

The project is expected to be launched in February and will run over two years.

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