The communities of Bihar, Eastern India, suffer from high levels of infant mortality and poor maternal-child health outcomes. The quality of care provided by front line health workers (FLWs) contributes to the health-promoting behaviors that ameliorate these risks. Specific rituals surrounding health-service delivery by FLWs are not well understood, making it difficult to improve quality of care.
M4ID has partnered with the University of Austin Texas, and Bihar based partners, to research and better understand the psychological and cultural rituals that contribute to a behaviour. This project takes a unique approach by combining scientific research methods with human-centered design strategies, leading to research that will inform the design of more effective service delivery and behavioral outcomes.
We are centering on rituals in this project in order to:
The project is expected to be launched in February and will run over two years.Back to news