COVID-19:
RESPONDING TO THE PANDEMIC

As a company dedicated to the health and wellbeing of underserved people globally, we are deeply concerned about the effects of COVID-19 on the communities we serve. While COVID-19 spreads rapidly, we continue providing our partners with critical services as well as responding to the growing crisis. We are supporting partners in pivoting to enable programme continuity, while also developing new ways of supporting preparedness and response efforts across the globe.

Scope is actively contributing to the Inter-agency Working Group of Reproductive Health in Crises. We are researching and advocating for improved COVID-19 services for vulnerable populations, as well as designing rapid, remote means to co-create emergency responses, facility improvements, and community mobilisation efforts.

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Illustration of woman with newborn child
Mother and child illustration artwork for digital campaign.
Illustration showing medical professionals with large key
Artwork depicting health workers and midwives for digital campaign.

Solution98

Digital advocacy campaign for quality maternal and newborn care.
EIAM - Evidence Insight Action for Midwifery
Global
2013

Scope collaborated with Evidence Insight Action for Midwifery (EIAM) to develop a digital campaign to disseminate evidence for midwifery care globally and advocate for quality maternal and newborn care in health facilities. The resulting campaign, Solution 98 was based on research evidence from the Lancet Series on Midwifery, which provides guidance on how quality, patient-centred maternal and newborn care can be made available in all countries.

Results

  • Worked with a global team of 35 researchers to design a digital communications strategy for the campaign.
  • Collaborated with award-winning illustrator Janine Rewell to visualise research findings and new midwifery care framework.

 

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